Internet Marketing referred to as web marketing, online marketing, e-marketing is the marketing of products or services over the internet. It doesn't limit it self to marketing on the internet but also includes marketing thru email and wireless media. The technical aspect of internet such as design, development, advertising and sales are also incorporated. Because of this internet marketing has a larger scope compared to the old school way of marketing. Like other marketing strategies, online marketing has its advantages and disadvantages.
Advantages of internet Marketing:
- Ability to market your services for free or at a low cost
- Ability to sell anything online
- Ability to collect pay online
- Ability to create affiliate systems and recruit affiliates
- lot's of resources freely available online
- People are open to sharing their knowledge on the internet
- Takes a long time to learn many skills
- Too many scams on the internet
- Overwhelming knowledge to be learned
- Intense Competition
- Confusing and way too many things to learn